Gunning for GoPro!

July 13, 2012

Sony Gunning for GoPro with POV Cam

First Look at a Camera in Development that Could Be Headed for the Market Soon

By Beth Marchant, Studio Daily

On Tuesday, Sony lifted the lid on a new micro-POV “action camera”—at this point its unofficial name—that will go head-to-head with GoPro’s line of wearable HD cameras. Sony hasn’t yet unveiled a release date or any specs, other than to say in a “first look” blog post that the camera captures “super high-quality video.”

The camera certainly looks lightweight, tough and streamlined, as does its companion element-proof, mountable housing. How will it stack up against the GoPro HERO, which basically owns the action sports market? Sony appears to be betting on technology it has already track tested, specifically its Exmor R CMOS sensor (good in low light) and SteadyShot stabilization feature. The company has also capped the camera with a wide-angle Carl Zeiss Tessar lens.

The Sony post makes it clear this new camera is aimed at the action sports fan for mostly recreational use. But if Sony gets it right, these cameras could easily end up strapped in multiples on skydivers’ helmets or inside a car, boat or small plane for some high-octane b-roll setups. After all, GoPro HERO has long been there, done that.


JVC’s Tiny HD Action Camera Looks Like a Freaking Tank

JVC’s new GC-XA1 ADIXXION action camera is loaded, combining the best features of the competition into a compact, everything-proof package. No extra add-ons to buy. Is this the most-powerful compact action footage weapon yet?The GC-XA1 ADIXXION weighs just 4.5 ounces and it’s water, shock, dust and freeze-proof. It packs a five-megapixel CMOS sensory, shoots Full HD 1080p footage as well as 1280 x 720 footage at both 30 and 60 fps. It’s also capable of shooting stills.

Like all action cameras, the GC-XA1 ADIXXION uses an ultra wide-angle lens. The 1.5-inch LCD screen allows you to review footage directly on the camera in the field, and using the camera’s built-in Wi-Fi you can also beam video to your smartphone or laptop. With these last features, our biggest concern would be battery life. So the GC-XA1 ADIXXION is absolutely loaded, and what’s especially attractive is that it comes with everything already built-into the camera—there’s no need for a special waterproof case, external monitor, or plug-in Wi-Fi adaptor. And the price is right, too: GC-XA1 ADIXXION The will be available in the late summer and will cost just $350. [JVC]


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