Be in the next Let it Ripple “Cloud Film” THE SCIENCE OF CHARACTER

April 10, 2013

by Tiffany Shlain, The Moxie Institute

Looking for filmmakers around the world!

We are looking for global filmmakers to help us on our new film “The Science of Character.” We are asking people around the world, “Who do they want to be when they are old and how do they want people to describe them.”

People from our community have been sending in videos for the past month, but we want to try to get videos from every continent!

If you are interested, please contact me at and I will send you all of the details about pay and what we are looking for.

To watch the films already in the series and learn more about Cloud Filmmaking, visit


We’d love for you to be part of our film! It will only take a few minutes.


1. Pick a background that represents where you are from.

2. Turn on a video camera (the device you’re on probably has one!)

3. Film yourself (or film a friend or family member) answering the following questions:

Who do you want to be?

How do you hope people will describe you?


You are welcome to use any qualities that come to mind, or pull from this list of character strengths.

4. Submit Your Video

Artists, graphic designers, illustrators, photographers…

send us your work to include in the film.

Find out more here.


Let it Ripple is a new short film series from Director Tiffany Shlain and her team at The Moxie Institute, that puts the ideas explored in their feature film Connected into action. Let it Ripple experiments with a new way of making films collaboratively with people all over the world that they call Cloud Filmmaking.

The 5 Principles of Cloud Filmmaking

1. To use the cloud to collaboratively create films with people from all over the world.

2. To create films about ideas that speak to the most universal qualities
of human life, focusing on what connects us, rather than what divides us.

3. To give back as much as is received, by offering
free customized films to organizations around the world to further their message.

4. To use the cloud to translate films into as many languages as possible.

5. To push the boundaries of both filmmaking and distribution by combining
the newest collaborative tools available online with the potential of all the people in the world.


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