Bring Your Film Marketing To Life With a Motion Poster

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Traditional movie posters are giving way to motion posters. Learn how you can generate interest in your own project with a motion poster.

With the growth of social media platforms, we’ve seen the rise of several trends from studios and creators that push traditional marketing strategies. One of the new innovative trends from the last decade is the use of a motion poster — or moster for short.

GeekNation.com first developed the concept, and it would appear that the first commissioned motion poster was for the 2005 psychological crime thriller Hard Candy. Here is the standard poster:

Bring Your Film Marketing To Life With a Motion Poster — Hard Candy

And this is the motion poster (in the video version, you can hear the sound of the grating metal from the trap):

Bring Your Film Marketing To Life With a Motion Poster — Hard Candy Motion

It’s certainly a lot more engaging. You end up looking at the poster for those extra few seconds, possibly walking away with a more defined idea of what the film is about. This can ultimately lead to a ticket sale.

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What are your thoughts on motion posters? Let us know in the comments.

 

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