Do you want to make videos for corporate clients? Peter Wiggins has put together a list of great tips that might help when it comes to producing videos for paying clients. Over his career, he’s edited a lot of corporate videos, large & small. From British Airways to The Church of England. Peter put together a list of his top ten tips.
1) Keep to the message
You’ve been employed to make a video for one reason, to get a message over. This might be to buy a product or service, or instructions on how to use an item or service.
Remember the the client is paying to get this message over and although your gorgeous sunset timelapse over the factory looks great, does it help promote that message?
Peter Wiggins is a broadcast freelance editor based in the UK although his work takes him around the world. An early adopter of FCP setting up pioneering broadcasts workflows, his weapon of choice is now Final Cut Pro X. You can follow him on Twitter as @peterwiggins