A good trailer can be one of the strongest marketing tools for your film or video, but a bad one can tank the project altogether.
Trailers have come a long way. From long pieces that basically revealed the entire story and would “trail” after the end of a movie, to fast-paced, high-energy videos with multiple (and more revealing) edits released as the film drew closer to release. The trailer is perhaps the film studio’s best marketing tool, and it can make or break box office sales. So how do you cut an effective trailer?
So what makes a good trailer? First, some examples…
Music and Editing