END SCREENS PROVIDE A NEAT CONCLUSION TO EACH VIDEO, HELPING YOU APPEAR MORE POLISHED AND PROFESSIONAL
An end screen is a clickable box added to your video through the Creator Studio. They can only be included for the last 5–20 seconds of your video, but there are many opportunities for personalization within that range. You can decide how long the end screens appear, as well as their size and location on screen. They look like transparent rectangles filled with whatever content you wish to promote; they light up if a cursor passes over them, providing a visual cue urging people to click ahead.
There are four actions you can promote through end screens. You can encourage viewers to hit that sweet subscribe button — an obvious choice — or you can ask them to visit another website. Typically used for crowdfunding or merchandise, that website must be officially associated with your channel before you can link to it via the end screen. You can also link to another YouTube channel, which is great for promoting your collaborators.
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