When is the best time to post on social media?

by Paige Cooper, Hootsuite

When, exactly, is the best time to post on social media?

It’s an age-old question. You’ve spent hours (or months) researching, brainstorming, creating, editing, and polishing this new post (or campaign), and now it’s time to unveil it to the world.

But wait. What’s the optimal time? Are all hours or minutes equal in the eyes of the algorithm?

No, they’re not.

Photo by Tracy Le Blanc on Pexels.com
Is there really a best time to post on social media?

Because newsfeed algorithms (especially the Facebook algorithm and Instagram algorithm) consider “recency” as a major ranking signal, posting your content when your followers are online is one of the simplest ways to improve your organic reach.

This brings us to the bad news: there’s no single standard “best time to post on social media.” Everyone and their uncle has done a study on industry benchmarks—but the real source of truth always comes back to your own data on your own followers.

Which means that the best time to post on social media is different for every platform and every brand.

But, with the right tools, it’s staggeringly easy to figure out the best time to post for your social media channels.

First, we’ll tell you how our social media team at Hootsuite found their best time to post on every social network—an audience of roughly 8 million followers. Then we’ll show you how to find yours. Click on the quick links below to read more

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