November 20, 2015
November 17, 2015
Choosing a metering mode can be as important as choosing an ISO or aperture when you need to nail your exposure. Metering affects how your camera processes the scene, thus giving you a reading on your exposure in camera. I know that with the ability to “chimp”, or stop and look at the back of your dSLR after each image, we can take our meters for granted. As a wedding photographer (and as a mother to two young children that don’t allow “do-overs”), however, I simply do not have the time to second guess myself after each frame.
Most of today’s modern cameras have at least three different metering modes to choose from; matrix (evaluative), center-weighted, and spot. Some cameras are also equipped with a fourth metering type called highlight-weighted metering mode. Both of my Nikon bodies have this newer mode and so I’ve included it here.
By default, your camera WANTS you to be at a center or zero on the meter. Zero on the meter equates to 18% gray (some may argue 12% gray depending upon camera), which is a happy mid-tone. This makes sense if you are measuring only mid-tones. My problem with this is that often what is most important to me in a scene is not that simple. Skin, for instance, gives completely different “correct exposure” readings on the meter depending on ethnicity. Your meter may also be fooled by the lighting you are using depending on which mode you have set. This is why it is important to learn the different modes and what results you can expect in each situation.
Click here to see the various explanations on Metering Modes
November 10, 2015
by Bobby Lin
All of us wanted to shoot a high-quality film with a stunning world-class cinematic look. But producing a high-quality cinematic footage does not simply settle with purchasing the best camera. Starting from pre-production up to post-production, the whole filmmaking process must be done carefully in order to create a world-class film.
Creating a storyboard is one of the most crucial factors in creating a successful cinematic film. Storyboarding allows you to get all the ideas out of your system and create a stunning visualization of every shot in the process. You and the rest of the crew will have a clear vision of the scenes you will be shooting for your film. It will then be easier for you to choose the best scenes and locations to shoot for your film.
2. Shoot with 24FPS.
If you want your film to produce more cinematic look, you should set your shooting frame into 24fps (most modern video camera’s default shooting frame is 30fps). If you are aiming to shoot a slow motion cinematic film, you can shoot at 60fps or higher, just be sure to tone it down to 24fps when you edit your film.
3. Don’t Zoom your Film
One of the greatest mistakes most videographer commits is zooming their film. Zooming shots will not only blur the scene you’re capturing, but it is also not pleasing to the eye. Instead of zooming, use a filmmaking technique called dollying, or you can simply move the entire camera
4. Shoot in RAW file.
The common video format we use in shooting film is codec. Codec is a device that enables the compression or decompression of your digital video. The compression and decompression options in the video codec can sometimes squash your video and reduce the quality of image resolution you’re trying to achieve. To get the best image resolution for your cinematic film, use RAW format instead.
Raw files will record all of the data and video image you captured straight from your camera to your card. Although the end product will give you pretty large file sizes, but it will give you a complete control over your video resolution, color grade the moment you edit it to your NLE video editing software.
5. Dramatic Lighting
You actually don’t need to spend a great amount of time to fully understand and achieve a cinematic lighting. You only need to have a 5-in-1 reflector and an LED light to produce an astonishing cinematic image.
Do you have other incredible tips on how to achieve a cinematic look for your film? We’d like to hear more from you! Comment your thoughts on the comment section below.
November 9, 2015
By now there are countless studies and statistics that prove video content is essential in real estate marketing. Video is the best and most efficient way to get your message to your consumers. It allows you to show off your business’ personality, generating interest and trust from potential clients. If you talk with someone who may not be as familiar with the idea of using video in real estate, they may ask why full motion video is any better than a simple slideshow or virtual tour. Our answer, there is no comparison! There are so many different and creative ways you can utilize full motion video to promote, not only your listings, but also your agents, company, and communities.
Real estate video is not simply various videos of homes that are for sale. If you are fully equipped with a large variety of videos, a potential client can get all of the information and more in one place. In many cases I catch myself spending a lot of time browsing and truly enjoying the variety of video that our awesome partners are offering. I can daydream about featured luxury properties, I can find a real estate agent who seems to be a good fit for me, and I can hear about other customer’s experiences with that person. I can also educate myself about the market and learn about the community this home is in as well as the different destinations and activities that the community has to offer. And I can do all of this from the couch in my apartment. That is incredible! Get creative and earn that trust and potential business from those dang millennials like me with these 10 creative ways to utilize full motion video in real estate!
The first way to use full motion video is obvious, you need to showcase your properties! Don’t you hate it when you order something online and when it shows up it is nothing like what was advertised? Well the same principle applies when buying a home. You want your customers to feel like they are there, experiencing the home and creating an emotional connection. You can help create that feeling by taking the time to showcase the entire house while taking the extra steps like zooming in on some of those charming details that make the home unique. Check out this example from Damianos Sotheby’s International Realty for a luxury estate in the Bahamas.
November 5, 2015
by Tim Ryan, Digital Marketer, Video Producer & Director
It’s been said that 80% of your fruit comes from 20% of your labor – essentially, that 20% of your customers make up 80% of your profits. This is known as the 80-20 Rule or the Pareto Principle, and it applies to many different aspects of business and life, far beyond video production.
So how can you, a creative, a freelancer, a designer, a video production company or agency, use this in regards to your portfolio? Can we make our commercials, documentaries and branded entertainment much more meaningful by leveraging this principle? Can we use it to make the stories we tell that much more powerful?
It certainly can. In this post, I’ll show you:
This is the Pareto Law. We knew this would make the story stronger.
October 26, 2015
The channel will offer tutorials, testimonials and a curated playlist of user-created videos for owners and users of Sony 4K cameras.
“We created this channel to do one thing — create a community of owners and users of Sony 4K cameras,” said channel manager Brett Erlich. It will offer tutorials, testimonials and a curated playlist of user-created videos.
Here’s a preview video that gives a taste of what the channel is all about, hosted by channel manager Brett Erlich…
“We’re building this community with the development of this technology. As it grows, we’ll grow,” Erlich said, acknowledging that 4K is still in the early stages and the company doesn’t have current figures on how many consumers would be able to view the content in 4K, which is four times the picture information of HD (thus requiring more bandwidth than HD).
Most of the tutorials will be shot at the Sony Digital Motion Picture Center on the Sony lot (pictured above).
Asked about high dynamic range, a wider range between the whitest whites and blackest blacks — and a feature that many Hollywood vets believe to be a more noticeable picture improvement compared with 4K — Erlich responded: “We will be addressing high dynamic range in the future, but we’ll be addressing 4K first because of YouTube’s ability to support 4K.”
October 21, 2015
I know I’m being a bit dramatic when I say…
“Understand Post Production Workflow or DIE!”
…but I’ve seen and been involved with sooooooo many independent films that just die in post production because of one simple thing, they didn’t understand post production workflow.
Post Production Workflow is not a black art that only a few understand, granted it is getting more and more complicated these days but you as a indie filmmaker can still understand the basics. More here…
October 19, 2015
Video is one of the best marketing tools that a business has available to use. More and more people are getting video. As that happens more and more I get asked, how much does video cost? My response, isn’t one that people want to hear. I usually say something along the lines of “well it depends, every project is different and requires a unique approach to it. Because of that there is no set price but we can discuss your project and I can get you a quote.” The response to that is usually short and full of disappointment. Following is what leads me to give that response and some insight into why you should hire a professional to create your video... READ MORE
October 13, 2015
by Larry Jordan
Hey! Don’t forget a guru in the field, Larry Jordan, and his plethora of freebies including well over 1350 articles on everything from FCPX and Premiere to business tips and how to win that perfect job. Find them all here.
Larry even features a weekly Wednesday free webinar on software, plugins, tips & tricks across the Adobe and Apple realms. Check out the weekly tutorial here.
I’ll leave you with a tip of my own: set your homepage to Larry’s Tip of the Day. Its a brief tip that will leave you wanting more tomorrow! Here’s one of his recent tips…
Software: Apple Motion
Where a clip is placed in the Mini-Timeline depends upon a preference.
Open Preferences and click the Project tab at the top. At the bottom of the panel, look at the Create Layers At:
– Current Frame. Places imported media at the position of the playhead, unless the playhead is playing, in which case it places the media starting at the beginning of the project.
– Start of Project. Places imported media at the start of the project, regardless of the position of the playhead or whether it the playhead is playing.
October 7, 2015
by Alexandria Huff, borrowlenses.com
Fast-disappearing are the days of having to have a separate interval timer to create time-lapses. Many cameras now have built-in intervalometers. The following is a guide to setting up the time-lapse function for most cameras.
1. What is a Time-Lapse?
2. What Gear Do I Need for a Time-Lapse?
3. Notable Cameras with Built-in Interval Timers
4. What Settings Do I Need for a Time-Lapse?
5. For How Long Should I Make My Time-Lapse?
6. Time-Lapse Instructions By Camera
7. How to Put Together Your Time-Lapse
Time-lapses are comprised of a bunch of pictures of the same thing taken over a long period of time. You then display them quickly in sequence when you’re done. The result is a little “movie” that displays a slow passage of time quickly. Time-lapses are a great way to show how a kid grows, how a flower dies, how stadiums fill up, how the weather changes, and even how the Earth rotates! Most of time, though, you just want to show something simple made interesting, like the sun setting rapidly or the bustle of traffic. Time-lapses also make good scene fillers for larger visual projects. Pay attention and you’ll start noticing them everywhere, from the credits of TV shows to commercials and music videos.
Before we get into interval sequencing, it is important to understand some basic fundamentals of time-lapse photography. Consistency is key. You will need the following… (more)
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