Free FX Friday: FCPX Dawg Pü! ;-)


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July 31, 2015

by Lintelfilm

A Free FCPX Plugin by Lintelfilm

Richard Gale‘s humorously named lens-modification company Dog Schidt Optics has found great success offering filmmakers glass that gives the often clinical and sterile look of digital video a bit of organic soul. However, it’s not always practical to use old prime lenses with fixed apertures and “baked-in” optical “flaws.” So we’ve created a plugin for Final Cut Pro X that offers the option of adding a similar organic feel at the post-production stage. In honor of Richard’s pioneering D.S.O. brand, we’ve decided to call our new plugin Dawg Pü.

Dawg Pü applied (no mask)

Dawg Pü applied (no mask) Here the effect is applied to the entire image. You can see the Dawg Pü module in FCPX’s inspector on the right.

Dawg Pü is an effects plugin for FCPX that mimics “desirable” characteristics of old, bad, damaged and/or modified lenses. It is designed to give footage shot with clinical modern glass a organic, analogue feel. It is not a “film look” effect and is designed to be used in addition to (usually after) any other color correction and/or grading.


I recommend using each variable of the effect in moderation. The FCP 10.2 update allows masks to be applied to all effects. I recommend applying an inverted mask with a wide falloff to Dawg Pü if you want a subtle effect that mimics “characterful” corners (or of course if you wish to keep specific areas of the image clean). However please note that the Barrel Distortion and Pincushion Distortion effects may create unwanted artifacts if used in conjunction with masks.

Enjoy giving your footage a bit of dirty soul!  Click here for more info and to download some Dawg Pü for your FCPX system. is the Collaborative Workflow Platform We’ve All Been Waiting For


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July 30, 2015

by V. Renee, nofilmschool

frame io logo




(Thanks to Robbie Carman of Amigo Media for the heads-up on

Collaboration is a major part of filmmaking, but sometimes it seems as though technology hasn’t quite caught up with our increasingly mobile and online workflows. That’s why is so exciting. This collaboration platform aims to “pick up where Vimeo left off” by allowing users to upload, review, and share videos privately with collaborators anywhere in the world with a single application. And once you check out the workflow, you’ll wonder how you ever did without it.

What is explains the workflow: acts as a home base for all your creative projects. It replaces the hodgepodge of using Vimeo, Dropbox, and Gmail to work with media files online. We solve cloud storage, client review, transcoding, and light asset management into one seamless app. We have great tools for video like time based comments and annotation so you can draw directly on video frames. We have version control and comparison tools built in so you can see what’s changed over time. is social too. Every action performed is tied to an individual user and tracked so you get notifications about what’s going on. It’s built for teams from the ground up so you can create a private workspace for each project you’re working on and decide who has access to what. allows you to create projects, add collaborators to them, and drag and drop files from your computer to share all within the dashboard, which is a real time-saver.

Click here to try and to read a lot more on this collaborative tool for video creators.

Lightroom: A Single Shortcut for ALL Keyboard shortcuts


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July 29, 2015


If you are like me, you love keyboard shortcuts but often forget that cool one that you only use every now and then. The good news is that you can press Command -/  (slash) or (PC Ctrl -/) to bring up all of the keyboard shortcuts for that module.

Now if you can just remember that one shortcut you are all set!


library 2

Author: Pete Collins

Pete Collins is one of the “Photoshop Guys” with KelbyOne. He is the co-host of Photoshop User TV and regular contributor to Photography Tips N Tricks and the Grid. Pete has a regular “Down and Dirty” article in Photoshop User Magazine as well as being the creator and host of “Pixel Fight Club” over on the KelbyOne member site. He has an art degree and loves photography, graphic design and illustration. He is also the tallest and most humble of the Photoshop Guys, but since he is the one writing this… the humility thing may be a lie.

Free: Ripple 3D Animations for FCPX


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July 28, 2015

by Ripple Training

Ripple 3D Title Animations is a free plugin for Final Cut Pro X that contains 3D animation presets with customizable speed, timing, and fade effects. Make your 3D text spin, twist, and fly through 3D space! Add to the built-in animation options by adding keyframes. Place your title over video with automatic adjustable blur or use a customizable gradient. Apply any material preset or text style to change their appearance, or build your own look from scratch.

Use Ripple 3D Title Animations to expand the capabilities of Ripple 3D Title Styles; simply save the style and apply it to your title animation for even greater variety!

Ripple 3D Title Animations. Supercharged 3D title animations. Free.

Get through FxFactory for FREE: Free Plugin

Screenshots of Animations

10 Things for Your Video Editing Suite Under $200


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July 27, 2015

By Michael Maher, Premiumbeat Logo

We aren’t talking about USB coffee warmers or pen holders. Here are 10 things you could actually use around your video editing workstation.

(Photos from Shutterstock and Amazon)

Make 14 hour editing sessions tolerable by getting your editing workstation in order. Here are some helpful things to have around your editing suite.

Note: We’re not sponsored by any of the products or vendors listed below. We encourage you to purchase products at the retailer of your choice!

1. Pen Tablet

Wacom Tablet

Most video editors I know do their work with just a keyboard and mouse, but there are others, that simply swear by a tablet for a faster and more efficient editing experience. Wacom has made a name in recent years as the go-to manufacturer of pen tablets for creative professionals and their marketing to post-production pros, touting the benefits of better ergonomics, custom button mapping and a more fluid animating process.

If using a tablet seems intimidating, you can get in at a lower price point for some of the entry level models under $200. Give it a try in your editing work. If it sticks, upgrade to the Intuos Pro line and have your starter tablet as an on-the-go solution.

For more info on editing and animating with a tablet check out our previous post: Why Use a Wacom Tablet or Stylus for Post Production?

2. USB Hub

When you have a project on multiple hard drives and you already have your mouse or Wacom tablet hogging a port, you are going to need more USB ports. This is especially true when working on a laptop. Expand your USB capabilities with a hub…but avoid cheaply made hubs that likely won’t hold up to long term use (or being tossed around in a backpack). We love these aluminum Mac inspired models:

Click here for the remaining 10 Things for Your Video Editing Suite Under $200

Basic: 8 Ways To Make Your Video Awesome


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July 24, 2015

by Cristian Worthington

When I was a kid, TV and movies were my window to the world beyond my boring suburb.

This week profoundly changed everything!

I took an online course in video editing and it blew my mind.

Most of us realize the majority of video we consume is not reality. It is carefully staged, filmed and edited to create the illusion of reality.

But if you understand the techniques used in video editing it is like having a backstage pass to a magic show. The view is very different when you’re allowed to sit behind the curtain.

Why am I Interested in Video Editing?

In the coming months MediaVidi will be launching a new web series and YouTube channel. We will be editing a lot of video. So I thought it would be a good idea to learn how professionals edit video so I could work more effectively with our team.

The course (produced by Creative Live for $100) took 3 days. I highly recommend this course if you’re interested in using Adobe Premier Pro, but there are others provided by services like Lynda.

What did I Learn?

With the right knowledge and good video editing software, you can create a top quality product.

Here are a few important take-aways:

1. Did you know that top quality HD video is only 2 Megapixels? That fancy TV you just bought with 1080p video (1920 x 1080 pixels) is grainier than that camera you haven’t used in 10 years!

We’re all carrying smartphone video cameras in our pockets capable of HD quality video. So why is so much of the video you see on YouTube and elsewhere of such poor quality? Two words…..Bad Editing.

2. The next time you watch TV or a movie, notice how smoothly the transitions happen between shots.

Do not overdo transitions between scenes in your videos.

Most transitions should be “straight cuts” (no effects), because fancy sliders and dissolves are distracting. The only exception to this rule is if the video you’re editing features talentless performers and you need to distract the viewer.

3. Learn how to color correct and adjust the white balance.

White balance and Color Correction can take ordinary video and turn it into something special. You get a lot of bang-for-the-buck. Under exposed video comes alive when white balances are set properly. Skin tones look vibrant when you color correct.

You would be amazed by how many popular movies and TV shows create completely different moods by applying filters and changing color settings.

4. When you shoot video, less light is better than more.

When a video is over-exposed you lose all the detail and there is nothing you can do in the editing process to fix it. But under-exposed video can easily be adjusted to look like it was shot in better light.

5. Audio is more important than Images.

Your audience will watch a video with great audio but poor images much longer than a video with great images and poor audio.

Spending a little more money on your audio equipment is a good investment. It’s not as sexy as a new camera, but it’s a lot cheaper.

6. If you’re using a DSLR to shoot video, record the audio on a dedicated audio recording device and synchronize the sound during the editing process.

DSLR’s record poor quality audio. There isn’t much you can do to in post production to fix it. It’s a case of garbage in, garbage out.

7. Learn how to mix audio.

If you’re using background music here are the rules:

  • Keep your voices at -6 DB, sound effects at -12 DB and your music at -18 DB.
  • Never allow your finished audio to exceed 0 DB or it will cause distortion. It is preferable to never exceed -3 DB.

8. If you are using multiple clips, normalize your audio.

This will give you consistent levels throughout your video so you don’t inadvertently blast your audience with sound. This is an easy fix and your audience will appreciate it.

Whether you’re editing video of your family, your YouTube channel or a corporate video, a little knowledge will get you much better results than expensive equipment. As the old saying goes, it’s a poor craftsman who blames his tools.

I highly recommend taking a course in video editing. It will give you a great return on your investment.

15 of the Best Cheat Sheets, Printables and Infographics for Photographers


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July 23, 2015

By: Julia May

Everyone loves cheat sheets, and photographers are no exception. Squeezed into a set of short tips, schemes, and definitions, a cheat sheet is a quick way to learn something, as well as refresh your knowledge about any particular subject. Moreover, now that infographics are an extremely popular format of delivering information on the Internet, cheat sheets can also be a source for visual inspiration.

Here is a large collection of some noteworthy cheat sheets, infographics, and printables for photographers. From shooting basics to photography marketing tips, every aspect of photography is covered in this round-up. No matter whether you’re an amateur or an experienced professional, below you can find some really helpful resources, all presented as easy-to-read checklists, infographics, and printable cheat sheets for your advantage.

Enjoy this compilation and don’t forget to bookmark this page for quick access to this exhaustive cheat sheet list. Note, you need to click on screenshots below in order to view the full cheat sheet since most images were cropped for proper fit.

Photography Tech and Creative Process

Learn the basics every photographer must know and save some useful tips and camera settings for quick reference. Click the links to see the original article and source.

#1 Photography 101 – Cheat Sheet and Camera Basics


#2 Shutter, Aperture, ISO Explained


Click here for the remaining 13 of the Best Cheat Sheets, Printables and Infographics for Photographers…

‘Timelapse Tips, Tricks, and Tools’ by Matt Hibbard


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July 22, 2014

by Matt Hibbard, PremiumBeat

These easy to follow timelapse tips will get you on your way to shooting breathtaking, eye-grabbing footage.

With the explosion of DSLR cameras over the last few years, timelapse has seen a surge in popularity and accessibility. When executed with skill and a healthy dose of patience, timelapse video can be an incredible way to bring visual interest to your projects.

How do I create a timelapse video?

Practically speaking, there are two different ways to shoot timelapse – either with a DSLR camera or video camera. In this post, we’ll explore tips and techniques for shooting with both. First, let’s take a look at a great timelapse example from pro timelapser Randy Halverson:


What equipment will I need to bring?

There are some obvious pieces of gear that you’ll need for timelapse projects.

  • Tripod/stable mounting surface
  • Intervalometers (DSLRs) or time controller device (remote control)
  • Extra memory cards
  • Extra batteries (or A/C power)

Read much more ‘Timelapse Tips, Tricks, and Tools’ by Matt Hibbard.


10 Things All Editors Should Do Before They Start Cutting


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July 21, 2015

by V Renée, nofilmschool

Editing a film is a gargantuan task. Having a little bit of foresight can help you steer clear of mistakes, be more efficient, and keep your project on track.

Editor and editing theorist Roger Crittenden offers 10 editing tips that’ll come in handy before you’re hunched over your computer fifteen days in wondering why everything is going wrong.

  1. Read the script in advance of cutting.
  2. Become familiar with the directors previous work.
  3. Read the background material relevant to the film
  4. Meet the cameraman, sound recordist, and other major contributors to the film who might affect your own job.
  5. Liaise with the continuity or production assistant for documentation.
  6. Make yourself known to the laboratory contact [or DIT].
  7. Choose your assistant carefully for both efficiency and tact.
  8. Find out your directors preferred working hours and eating habits!
  9. Ensure that the cutting room is properly set up before cutting starts.
  10. Make sure that reliable maintenance for your equipment can be obtained.

Read more…

What are some other things you can do to prepare for an editing project? Let us know in the comments below!

Continue reading

4 Tips for Hiring a Real Estate Videographer


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July 20, 2015

By Marcellee Williams, Welcomemat


Real estate video is here to stay. It is that simple. Including a video with your listing, an agent bio video on your website, or even neighborhood tours of the areas you cover is imperative to staying current in today’s market. Buyers expect to be able to virtually tour properties and sellers expect you to produce a video to help sell their home. And while video is now the norm, it still remains elusive to many agents and brokers simply because it is difficult to find a filmmaker that both matches your vision and budget.

I previously wrote an article that provided 4 tips to be successful with real estate video. The second tip in that article is hire the right filmmaker. Here are a few tips to guide you and finding your perfect filmmaker match.

Do your research

The more you know, the better chance you have at finding the best filmmaker to help you produce your videos. Don’t rely on a filmmaker to create the perfect video if you haven’t done the necessary pre-production work. Start by determining your overall video strategy. If you aren’t ready to produce a video for every single one of your listings, consider creating an agent bio video and a series of neighborhood tours. These videos can be used over and over again for a variety of listings. And they still show your commitment to video and creative marketing.

Once you have determined the type of video you want to create it is now time to get a little more granular. What do you want to include in this video? Would you like aerial footage? Do you want to contact local businesses for interviews about the town? The more fleshed out your idea is before you contact a filmmaker, the better prepared you will be to hire the filmmaker that will be capable of producing exactly what you are looking for. This pre-production process will also help you determine if you have allotted a reasonable budget for the project.

Know how to spot quality filmmaking- Ask for a reel

You don’t need to be able to use a camera or an editing system to know how to spot a talented filmmaker. You are inundated every day with a wide range of video media. This means that you have been consistently developing your ability to gauge the chaff from the wheat. Feel free to use this as an excuse to binge watch Netflix- it is market research after all!

When looking to hire a filmmaker, be sure to ask for examples of their work- commonly called a filmmaker’s reel. This is essentially a short video that highlights the skills of the filmmaker. Keep in mind that most film projects are completed with a crew of filmmakers and these collaborative shoots are frequently included in individual reels. So be sure to ask what your potential hire’s role was in any given project. If you really like a part of something you see in their reel be sure to question it. That shot, editing sequence, or music may not have been created by them.


This is the section where I talk about cost. As an experienced filmmaker myself, I need to encourage you to understand that filmmaking is expensive. And for good reason. Learning filmmaking frequently is a combination of expensive university training and what essentially amounts to years of indentured servitude. So while a $1,000 for a video that they took a day or two to shoot may seem expensive keep in mind you are not just paying for their time. You are paying for the experience and skills gained while training, the overhead cost of the equipment necessary to produce each shot, the hours of editing devoted to your project, and maybe even the music rights for the soundtrack of your piece. If I am perfectly honest, $1,000 for a video is on the low end of what most filmmakers I know would be willing to create a single video for.

However, there are a few tricks of the trade to finding a filmmaking bargain. Many filmmakers are willing to negotiate multi-video rates. So while an individual video may cost a pretty penny, you may be able to talk to your filmmaker about shooting a number of videos at a discounted rate. Additionally, many filmmakers stockpile footage that they have previously shot and may be willing to supplement a video with that rather than adding a shooting day to your bill.

Finally, there are lots of real estate focused filmmakers who have developed a system to create high quality, low cost listing videos. These tours frequently include walking through the house with a stabilization tool that makes the camera look like it is gliding through space. These videos can be shot quickly and require minimal editing time while still looking beautiful.

Check out this previous article I wrote about this type of filmmaking.

Let’s talk about editing

Don’t skimp on editing! Post-production is hugely important for any and all videos. This is your chance to work with the filmmaker to make sure the video is exactly what you have paid for. Many filmmakers limit how many editing revisions they are willing to do with a customer. So make sure you are well aware of this as you work and when you hire a videographer.

Additionally, determine if you would like to include voice over or a musical soundtrack with your piece. These both can cost extra as a voiceover requires more time for the filmmaker and music frequently has royalties that must be paid.

Ultimately, the biggest advice I can give you is to know exactly what you are looking for and to be honest with your filmmaker. A filmmaker does not want to get involved in a project they are unqualified. If they don’t think they have the skills or equipment to satisfy your needs, they will let you know. And, what’s more they probably will let you know of a filmmaker or two that can do what you are asking.

Learn more about getting a real estate video program off the ground the right way with a free copy of our eBook, Getting Started In Real Estate VideoIt provides simple, practical advice to take the confusion out of a proven lead generation engine.



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