How to Create a Business Plan as a YouTuber

Posted on by Jeff Riegel, Producer/Editor

by Nicole LaJeunesse | Creator Handbook

If you want to turn your YouTube channel into a sustainable source of income, it’s time to start thinking like an entrepreneur.

Out of the millions of creators making content online, only a fraction earn a living from their content alone. What sets these creators apart? Luck will always be a factor in finding YouTube success, but it also helps to have a strategy. To make YouTube your full-time career, you must treat it like a business. And that means having a business plan. In this article, you’ll learn why and how to create a business plan as a YouTuber. Learn more.

Photo by Anastasia Shuraeva on Pexels.com

Creating a business plan is a process. To do it properly, you’ll need to put in a bit of time and research. Here’s the breakdown.

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For two decades, Jeff Riegel was a senior level Producer/Editor for the Department of Defense and various government contractors in Northern Virginia. Outside of the workplace, Jeff keeps himself busy with the creation of festival worthy documentaries "Tori Nelson: Fighting for Her Future" and the once nominated and two-time Emmy award winning "A Journey of Education and Remembrance." His short film "The Great Realisation" captured the eyes at 18 international film festivals with various winning honors; a poem that takes on heavy themes such as fevered capitalism, man-made ecological issues, digital addiction during the global Covid blight. Jeff is looking for funding investors and co-producing "The Lost Clipper," a two+ decades project about the first hijacking in U.S. history and the search for those 15 lost souls abducted in 1938, the true first act of war with Japan. Filming takes him to Micronesia, Guam, Hawaii, Canada, and locations across the U.S. (see www.LostClipper.com) He enjoys creating media-marketing social networking campaign for personalities such as 13-time world boxing champion Tori Nelson, Netflix's "Narcos" personalities Steve Murphy and Javier Pena, and renowned landscape photographer Frank Lee Ruggles. Jeff is eager to attack any project head-on. Jeff's Motto: think beyond convention...and consider it done!